Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts reveals the extent to which the company worked to make the sale. Today’s post features one of six panels from a folded pamphlet promoting the new case styles available from the Burlington Watch Company. These options were offered in addition to the standard designs advertised inside the catalog. One of the panels contains sales copy related to the new case designs: “Our PRIZE Cases Now Ready!The contest among America’s best designers has now closed, the prize cases have been selected and Burlington watches with their special ribbon monograms and high-art prize designs are ready for the public.Since we began the campaign on Burlington Watches, selling direct to the public, we have had so many orders from the best people, (bankers, wealthy merchants, railroad officials and others), that we decided to leave no stone unturned to give every wearer of the Burlington Watch Company the very best there is to be had as to every detail in watches.”- Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog Personalized monogrammed cases were offered free of charge and became a popular option for customers purchasing a Burlington watch. ... Continue Reading

by Nathan Moore, 3 hours ago

Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts reveals the extent to which the company worked to make the sale. Today’s post features the most vibrant insert enclosed with the catalog - an extra sales sheet designed to catch the customer’s attention and strategically provide an easy way to share with a friend or colleague.  ... Continue Reading

by Nathan Moore, 1 day ago

Pictured: Burlington Watch Sales Letter, Enclosed within c.1911 Burlington Watch Company. Each catalog that the Burlington Watch Company sent to a potential customer was accompanied by a sales letter summarizing the direct offer with a full risk-reversal guarantee. “Dear Friend:We are pleased to note that you are interested in the Burlington Watch Company’s remarkable campaign in the watch trade; and in response to your inquiry we send you our catalogue herewith.This catalogue quotes only on the Burlington Special Watches. We do not list the entire Burlington line, for we have already announced to the trade that only the Burlington Special would be sold for the preset on this grand direct rock-bottom offer.As you can see from the catalogue, we do exactly as promised in our advertisement. We actually DO offer you a Burlington Special Watch, the finest, best watch in the famous Burlington line, at the very rock-bottom price, the same price the wholesaler must pay. And we even grant payments of $2.50 a month while allowing the rock-bottom price.Read our challenge on pages 1 and 16 of this booklet... Continue Reading

by Nathan Moore, 1 day ago