Last Updated: July 19, 2023
1. Information Collection
1.1 When you register for an account, we may collect the following types of information: your name, email address, username, password, and other details necessary for the operation of your account.
1.2 When you add a watch to your collection on our site, we collect information you provide about the watch, such as acquisition information, purchase price, provenance, condition, and unique information.
1.3 We collect images of watches that you upload to our site.
1.4 We log the serial number lookups you process on our site. This information is retained to improve our database.
1.5 We maintain logs of traffic on our website pages to understand user patterns and improve the website features. This includes the use of analytics platforms.
1.7 If you sign up for our email newsletter, your email address will be shared with our third-party newsletter dispatch service.
1.8 If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
2. How We Use Your Information
2.1 We use the information we collect in various ways, including:
2.1.1 Providing, operating, and maintaining our website.
2.1.2 Noting certain variants, compiling population reports for surviving examples, improving information for other researchers, associating images with other watches or catalogs of information, improving our database through serial number lookup information, and enhancing our website based on traffic patterns.
2.1.3 Communicating with you, such as responding to your comments or inquiries, and sending newsletters if you have opted in.
3. Information Sharing
3.1 Certain information that you provide (e.g., images and non-private watch details) may be publicly displayed on your profile page.
3.2 Your information may be utilized to improve the site information and might be compiled in publications provided on the site or in print, including images. Your name or username will not be associated with this information in our publications without your explicit permission.
3.3 Private information, such as purchase price or any information about watches set to "private" on the site, will not be disclosed to third parties without your explicit permission, except as required by law.
3.4 Your email address will be shared with a third-party newsletter dispatch service for the purpose of sending our email newsletter.
4. Cookies and Tracking Technologies
4.2 You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.
5. Data Retention
5.1 We retain your personal data indefinitely, as it helps facilitate continuous improvements to our database and the overall user experience on our site.
6. Data Security
6.1 We are committed to protecting your personal data and have implemented necessary technical and organizational measures to ensure a level of security appropriate to the risk.
7. External Links
8. Your Rights
8.1 You have the right to access, rectify, or erase any personal data we have collected. You can also limit, restrict, or object to the processing of your data.
8.2 To exercise these rights, please contact us using the details provided below.
10. Contact Us